About

Seasoned Growth and Go-To-Market (GTM) professional with over 10 years of experience in the tech industry, specializing in driving significant revenue growth and expanding market presence. Leverages data-driven insights, in-depth research, and A/B testing to optimize business strategies and boost user engagement globally across SaaS, marketing technology, and mobile app/game development. Proven ability to build lasting client relationships and deliver sustainable growth.

Work

Sensemitter

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Head of Growth

Berlin, Berlin, Germany

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Summary

Led global Go-To-Market strategy for an AI-based SaaS platform focused on game analytics, achieving rapid revenue growth and enhancing product-market fit.

Highlights

Developed and executed a global Go-To-Market strategy for game analytics SaaS, achieving a 3x monthly revenue increase.

Led comprehensive research, user surveys, and A/B testing initiatives to enhance product-market fit and drive user engagement with major gaming clients, including Voodoo and Wargaming.

Planned and delivered multiple creative testing strategies and user journey surveys for clients, while coaching sales and success teams on effective experiment execution.

Apple

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Client Partner for Ads platform

Berlin, Berlin, Germany

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Summary

Managed a significant advertising portfolio, driving substantial year-over-year revenue growth and enhancing client acquisition through data-driven strategies.

Highlights

Managed a €50M advertising portfolio, achieving 25% Year-over-Year (YoY) revenue growth through strategic account development.

Conducted A/B tests to refine advertisement strategies, significantly improving client acquisition and campaign performance.

Expanded C-level relationships and led strategic account development initiatives to foster long-term partnerships.

SplitMetrics

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Head of Sales

Berlin, Berlin, Germany

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Summary

Led sales and growth initiatives for two SaaS platforms, significantly increasing deal size and revenue through strategic pricing and A/B testing.

Highlights

Implemented A/B testing strategies to launch and optimize two SaaS platforms' pricing, sales, and success funnels, resulting in a 10x increase in deal size.

Reduced sales cycle time by 40% and scaled revenue from $1K to $3M by developing and executing strategic pricing models and sales processes.

Conducted hundreds of A/B tests for mobile clients and coached sales & success teams on planning and running successful experiments.

Skills

Domain Knowledge

Software Services (SaaS), Analytics & Research Solutions, AI Solutions, Marketing Technology, Advertisement Technology, Mobile & Game Development.

Sales & CRM

Salesforce, HubSpot, Pipedrive, Sales Navigator, MixMax, Apollo.io, Lemlist.

Analytics & Research Tools

Tableau, SensorTower, AppMagic, Statista, ProfitWell.

Operations & Productivity Tools

Claude, ChatGPT, Notion, Asana, Slack, Miro, Canva, Microsoft Office Suite, Apple Suite.

Growth Strategy

Go-To-Market (GTM) Strategy, Revenue Growth, Market Expansion, A/B Testing, User Engagement, Product-Market Fit, Client Acquisition, Strategic Account Development, Pricing Strategy.

Data Analysis

Data-Driven Insights, In-depth Research, Performance Optimization, User Surveys, Experimentation.

Leadership & Coaching

Team Coaching, Sales Enablement, Cross-functional Collaboration, Strategic Planning.